
Built for colored hair
The sun strips color faster than a shampoo does
Hair color does not only wash out. Ultraviolet light breaks pigments down through oxidation, the warm tones go first, a brown turns reddish and a black goes dull gray.
The spray is the second half of the step. It changes neither the shade nor the feel, it lays a veil between the sun and the pigments you have just put down.
Why does color fade in summer?
Ultraviolet radiation degrades pigments through oxidation, the same way it bleaches a fabric left behind a window. The warm tones give way first, then the color goes flat overall. Sea salt and chlorine make it worse by lifting the cuticle scales, which leaves the pigments even more exposed.
What the mist does
Sprayed over the hair, it lays down a veil that filters some of the ultraviolet light before it reaches the pigments. It also limits drying out, since it is the same radiation that empties the fiber of its water. The film stays invisible and changes neither the shade nor the feel.
How do you apply it?
Two or three sprays from about twenty centimeters away, on dry or damp hair, focusing on the lengths that catch the sun. Run your hand through to spread it. Reapply after a swim or a long stretch in the sun, as you would with sunscreen.
The ritual
Two sprays, before you head out
A mist spread unevenly protects every other strand. The order of the steps matters.
Shake the bottle
The protecting agents settle at rest. A few shakes are enough to get an even mist back, otherwise the first sprays carry almost nothing.
Spray from a distance
About twenty centimeters, sweeping across the hair. Too close and the product concentrates in one spot, leaving that strand heavy.
Spread it by hand
One pass of the fingers from the lengths down to the ends is enough. Those are what catch the sun, not the roots shielded by the bulk of your hair.
Reapply after water
A swim carries the veil away. Give it two more sprays as you come out, on wrung-out hair.
The benefits of the Novara protectant spray
With or without UV protection?
The sun does not tell the difference between salon color and color done at home. What changes is what you put on before heading out
|   |
|
With no protection |
|---|---|---|
| Pigments shielded from radiation | ||
| Fiber protected from drying out | ||
| No rinsing needed | ||
| No sticky feel and no residue | ||
| Colorings further apart |
Frequently asked questions
Your questions about the UV protectant spray
When should you apply it?
Right before sun exposure, on clean hair, dry or damp. In the morning before heading out, or when you get to the beach. A veil applied the day before will be gone after a night and a brush-through.
Will it strip my color?
No. The formula contains no cleansing agent, so nothing carries the pigments off. It is shampoos that wash a color out, not a leave-in product.
How many sprays for long hair?
Three or four for long, dense hair, two for a bob. Better to spray while sweeping across than to concentrate the product on one area.
Does it leave a white film on dark hair?
No, the mist is clear and evaporates. That whitish film is the pitfall of body sunscreen used on hair, not of a mist sprayed from a distance.
Should it be reapplied during the day?
After every swim and after a long stretch in the sun, like sunscreen. Water and sweat carry the veil away.
Can it be used on uncolored hair?
Yes. The radiation dries the fiber and lightens a natural color too. The veil is just as worthwhile, even if the benefit is most obvious on colored hair.
Does it work alongside my other products?
It goes on last, after a leave-in conditioner or an oil. The protective veil has to stay the outer layer to do its job.



