
Built for colored hair
Color does not vanish at once, it wears down wash after wash
Hair color does not disappear overnight. It loses a little intensity with every trip through the shower. The effect adds up. After a few weeks the tone has shifted, the ends lean dull and the roots look sharper than they really are.
A classic conditioner hydrates, but it is not built to hold pigments in. This one is. It sits at exactly the point where color escapes, right after washing, on the most porous part of your hair.
What is a color protecting conditioner for?
A shampoo washes. It also lifts the cuticle scales. That is where pigments escape. A protecting conditioner does the opposite job. It closes the surface of the fiber back up and lays down a film that keeps the color inside.
The difference shows most on the lengths, the oldest part of your hair and therefore the most porous. That is where color fades first.
How do you use it after your shampoo?
After your shampoo, wring your hair out by hand. Hair soaked with water absorbs the treatment poorly.
Take a dollop, work it through the lengths and ends, then leave it on for two minutes. Avoid the roots, which do not need it and get greasy faster.
Rinse with lukewarm rather than hot water. Water that is too hot reopens what the treatment has just closed.
Where it fits in a coloring routine
Novara color depositing shampoo puts the color back. This conditioner holds it until the next application. The two do different jobs and do not replace each other.
In practice, you color every four to six weeks and use the conditioner at every wash in between.
The ritual
How do you apply Novara conditioner?
Wring out before applying
Press the lengths with your hands to squeeze out the excess water. On dripping hair, the treatment slides off and dilutes instead of settling.
Lengths and ends only
A dollop is enough for mid-length hair. Work it from mid-length down to the ends, leaving the roots out.
Leave it on for two minutes
That is how long the fiber needs to take the treatment in. Use the time to detangle with your fingers or a wide-tooth comb, the knots come out on their own.
Rinse with lukewarm water
Finish with a lukewarm rinse, never hot. A last cool burst tightens the surface of the hair further and lifts the shine.
The benefits of Novara conditioner
Novara conditioner or a classic conditioner?
Both detangle. Only one is formulated to hold the pigments of a hair color in place.
|   |
|
Classic conditioner |
|---|---|---|
| Holds pigments in | ||
| Detangles and softens | ||
| Built for colored hair | ||
| No flattening effect | ||
| Short wait time |
Frequently asked questions
Your questions about Novara conditioner
Can I use it on the same day I color?
Yes. After rinsing out the color depositing shampoo, apply the conditioner to the lengths and leave it on for two minutes. It closes the fiber while the color has just settled, which is the best moment to do it.
Will it take some of my color away when I rinse?
No. The treatment contains no cleansing agent, so it carries nothing off. It is the shampoo that lifts pigments out, not the conditioner.
How long does a 200 ml bottle last?
A dollop is enough for mid-length hair. At three washes a week, count on about two months. On long, thick hair the dose doubles and it runs out that much faster.
Should I put it on the roots?
No, and it is better not to. The roots are the newest and least porous part of the hair. The treatment would do nothing there and would make it greasy faster.
My hair is fine, will it weigh it down?
The texture is made to rinse out with no residue. On fine hair, stick to a small dollop applied from mid-length down, and rinse well.
Does it replace my weekly mask?
It works on a different level. A mask nourishes deeply once a week, this one protects the color at every wash. You can keep both and alternate.
Does it work on color done in a salon?
Yes. It works on the fiber and on how it holds pigments, whatever the color's origin.



